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It also struck me that there's only a couple of products that people are likely to customise. Can enthusiasts have customised cars since forever of course, and houses always get customised. PC customisation is popular. But what else? Does anyone ever customise their fridge or washing machine? Why not?
@mcv Would the keggerators they sell to homebrewers count as customized refrigerators?
Or there's walk ins in restaurants, though professional gear is probably above what we're considering.
Maybe. I'm not familiar with them, but it certainly sounds like a community that might like to customise their equipment.