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#advertising

15 posts15 participants0 posts today
Public
ResearchBuzz: Firehose

404 Media: AI-Powered Coca-Cola Ad Celebrating Authors Gets Basic Facts Wrong. “In April, Coca-Cola proudly launched a new ad campaign it called “Classic,” celebrating famous authors and the sugary drink’s omnipresence in culture by highlighting classic literary works that mention the brand. The firm that produced the ad campaign said it used AI to scan books for mentions of Coca-Cola, […]

https://rbfirehose.com/2025/05/12/404-media-ai-powered-coca-cola-ad-celebrating-authors-gets-basic-facts-wrong/

#advertising#ai#aiassisted
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Public
Kevin Karhan :verified:

@gunchleoc @Akki @Natasha_Jay yeah, and it propably violates #advertising #regulations that seem to be far stticter in the #UK than #Germany, with ordinances only allowing #ads in designated spots.

  • Given that cities do make money with the revenue of said advertising #displays (or the taxes applicable) they have a vested commercial interest going after businesses trying to skirt that.

It would certainly be different if this was like a political graffiti that could not be attributed to a big corporation like #IKEA, which rightfully got told this isn't fine.

  • Tho pretty shure folks reverse-graffitiying "Refugees Wecome!" and/or "Trans Rights Are Human Rights - TERFs and SWERFs, YOU ARE NEXT ON THE CHOPPING BLOC!" won't sign that with their names...
#sarcasm#NotLegalAdvice#UKpol
Public
wilfred

Ugh. Come on- resist!

“The changes approved last week mean the agency’s draft rules no longer regulate behavioral advertising, which targets people based on profiles built up from their online activity and personal information. In a prior draft of the rules, businesses would have had to conduct risk assessments before using or implementing such advertising.

Behavioral advertising is used by companies like Google, Meta, and TikTok and their business clients. It can perpetuate inequality, pose a threat to national security, and put children at risk.”

#CA #AI #regulation #bigtech #advertising #online #tech #news
calmatters.org/economy/technol

CalMatters · California regulator weakens AI rules, giving Big Tech more leeway to track youPressure from the governor preceded the AI regulation retreat. Big tech gets more leeway to help make decisions or target ads.
Public
Flipboard Culture Desk

There were lots of shocking stories in Sarah Wynn-Williams' "Careless People," an exposé of her time as Facebook's public policy director. One that we haven't seen highlighted much: the company tracked when adolescent girls deleted selfies "so that it can serve a beauty ad to them at that moment," Wynn-Williams says. In 2017, The Australian alleged that Facebook had a pitch deck for advertisers claiming that it could exploit "moments of psychological vulnerability" in its users by targeting terms like "worthless," "insecure," "stressed," "defeated," "anxious," "stupid," "useless," and "like a failure." Here's more from Futurism.

flip.it/RB.rEQ

Futurism · Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty AdsBy Joe Wilkins
#Advertising#AdvertisingIndustry#Facebook
Public
IndieAuthors.Social News

Build a Book Sales Funnel That Converts

Building a successful book sales funnel is not just about clever ads or a polished website. It’s about guiding your readers from curiosity to purchase in a smooth, reliable way. If you’re selling eBooks directly to readers, even small issues like a slow-loading page or a confusing checkout…
hiddengemsbooks.com/build-sale

#AdvertisingandMarketing #ForAuthors #advertising #boosales #directsales
@indieauthors

HiddenGemsBooks · Build a Book Sales Funnel That Converts - Hidden Gems Book BlogAny author looking to create a reliable sales funnel that leads readers straight from interest to purchase will find this guide indispensable.
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David J. Atkinson

@maxleibman “Dear Businessperson,

If the mundanity of my online comings and goings is of such interest to you, it must be valuable. I’m willing to entertain offers for me to provide this service. Your offer should include a fixed fee payment per month, a fee per transaction, and a % of the advertising revenue that results from the use of my information and/or any derivative data products. The license to my information is non-exclusive. …”

I’ll add the early cancellation fee etc. later.

Did I leave anything out?
#tracking #advertising #Privacy

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Public
teledyn 𓂀

@PatrickoftheG
While in publishing, c.'80, at a gala celebrating having 3 books on the G&M Top Ten, so after a few, I told our ad agency rep my theory, that #Advertising is a Skinner Box, but it isn't the public, it is the people IN advertising being conditioned. He said that was the most depressing thing he ever heard.

Weeks later I had to deliver copy, seeing me, he comes bounding out from their backroom, "I CAN DISPROVE YOUR THEORY!"

"Advertising can make a bad product fail even faster!" 😆

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