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#mlm

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So let's talk the #MaleLonelinessPandemic and why it's the fault of #Capitalism LET'S GOOOO

#SelfHatred is an #Industry. You've got an entire #BeautyIndustry which speaks to that, but also the testosterone #MLM bullshit that's like the "bro" version of #MaryKay. The idea that "you're never enough" is implanted into the brains of everyone.

In #men, this makes them even less #manly, because the most manly thing is to be calm, to be tranquil, to speak softly and to carry a big stick.

"MLMs prey on the poor and desperate: women, people of color, people in dying small towns and decaying rustbelt cities. It's not just that these people are desperate – it's that they only survive through networks of mutual aid. Poor women rely on other poor women to help with child care, marginalized people rely on one another for help with home maintenance, small loans, a place to crash after an eviction, or a place to park the RV you're living out of.

In other words, people who lack monetary capital must rely on social capital for survival. That's why MLMs target these people: an MLM is a system for destructively transforming social capital into monetary capital. MLMs exhort their members to mine their social relationships for "leads" and "customers" and to use the language of social solidarity ("women helping women") to wheedle, guilt, and arm-twist people from your mutual aid network into buying things they don't need and can't afford.

But it's worse, because what MLMs really sell is MLMs. The real purpose of an MLM sales call is to convince the "customer" to become an MLM salesperson, who owes you a share of every sale they make and is incentivized to buy stock they don't need (from you) in order to make quotas. And of course, their real job is to sign up other salespeople to work under them, and so on.

An MLM isn't just a pathogen, in other words – it's a contagion. When someone in your social support network gets the MLM disease, they don't just burn all their social ties with you and the people you rely on – they convince more people in your social group to do the same."

pluralistic.net/2025/02/05/pow

pluralistic.netPluralistic: MLMs are the mirror-world version of community organizing (04 Feb 2025) – Pluralistic: Daily links from Cory Doctorow

It looks like the person I know is going to lose something like $100, which is probably getting off easy. A lot of people are much more deeply invested.

I'm trying to be as nice as possible about it while making it clear that this is what you can expect from any #MLM company eventually.

Now probably isn't the best time for it, but there's a much deeper conversation to be had about how many of these things are fascist-adjacent. Any group that promotes these "wellness" tropes seems to inevitably attract people promoting anti-science views, serving as a gateway into the anti-vax, ableist/eugenicist conspiracies that are so common at white farmers' markets.

I wish that there weren't so many people getting screwed over in the process, but I'm glad to see this company finally collapse.

Edit: fixed an accidental double-negative

MLMs can truly destroy people's lives. The Lularoe fiasco is still reverberating, and for every collapsed pyramid scheme, several new ones pop up to take their place. They especially target stay-at-home moms... and companies like Amway even went after hurricane Helene victims.

If I were the leader of the federal trade commission, I would 100 percent banish the MLM business model from existance. Yes, I support business, yes, I'm a capitalist, but no, I'm not a fan of the tactics they use. The very untrue claims, the cult recruitment stratigies the meetings, abl of these I've personally experienced first hand though thankfully, I did not lose money but I thank my dad for that because he protected me. affiliate marketing is legit, MLM's are simply not, and this is coming from a guy who promoted them for years. My business degree taught me quite a lot, like how to be an ethical business owner, how to market to people correctly, and how to avoid the absolute scams these companies have made. If you are young like me, do not get involved. Do digital marketing, do affiliate marketing if you are going to run a company. Do something that involves absolutely no recruiting. Just find your talents and sell. #Business #Marketing, #MLM, #Scams