@malin Internet ad click-through rates haven't changed since the 1990s... usually 2% to 4%, 6% for a really effective campaign.
The first thing going online taught advertisers was precisely how ineffective advertising is.
@malin Internet ad click-through rates haven't changed since the 1990s... usually 2% to 4%, 6% for a really effective campaign.
The first thing going online taught advertisers was precisely how ineffective advertising is.