Bad ads aren’t just a failure of Meta to moderate content.

It’s a feature of their surveillance capitalism model that harvests your personal data and tracks your activity.

But you can say no to being profiled for ad sales!

Use our tool to #StopStalkerAds (UK residents)

https://action.openrightsgroup.org/meta-opt-out

Meta’s business model is built on profiling users by harvesting personal and behavioural data.

There's no effective opt-out of surveillance and targeting for users to protect themselves from harms.

Users must have a clear and explicit OPT-IN option for targeted advertising.

#StopStalkerAds

Meta’s moderation relies heavily on users reporting bad ads once they're up and running.

The largely automated approval process and lax moderation enable targeted disinformation and harm.

Meta must expand resourcing for pre-publication ad moderation to stop bad ads BEFORE they reach users.

#StopStalkerAds

Meta’s ad system lacks transparency about the profiled targeting categories that advertisers choose.

This facilitates bad ads and prevents scrutiny of disinformation, fraud and manipulation.

Meta must be required to publish how ads are targeted in its public Ad Library.

#StopStalkerAds

Meta must change its surveillance advertising model.

Until they do so, you can use your legal right to object to targeted adverts based on your personal data.

Use our tool to make this request (UK residents) and take control of your privacy

Act Now to #StopStalkerAds

https://action.openrightsgroup.org/meta-opt-out

To stop Meta from using the migrant crisis as a marketplace to line their pockets, ORG calls for:

A clear and explicit OPT-IN for targeted advertising.

Full transparency on how ads are targeted in Meta's public ad library.

Proper resourcing for pre-publication ad moderation — to catch fraud and harmful content before it reaches users.

#StopStalkerAds

Previous research funded by the Scottish Institute for Policing Research found that Meta’s profiling tools allowed the UK Home Office to build ‘patchwork profiles’ of likely refugees.

This stitches together interests, behaviours and language categories to target them with scare campaigns.

https://www.sipr.ac.uk/news/influence-policing-published/

#StopStalkerAds

Meta’s profiling and microtargeting means it profits from all aspects of the global migrant crisis.

Its vast surveillance-based infrastructure is also being used by the UK Home Office to target refugees with fear-based advertising to deter people from crossing the Channel in small boats.

Either way, Meta profits from stalker ads

#StopStalkerAds

Meta harvests personal data to track users' behaviour and make assumptions about them, so it can sell targeted adverts.

Surveillance-based advertising conceals a predatory marketplace behind a facade of personalisation.

This is being weaponised to deceive, divide and inflict harm, simply by disguising criminal adverts behind harmless-looking pages.

#StopStalkerAds

ORG's report shows that Facebook pages disguised as gaming communities are being used to target migrants with illegal services.

These findings expose a stark reality:

Even after public scandal and media scrutiny, Meta's systems are still enabling fraudsters to prey on migrants.

#StopStalkerAds

Act now to #StopStalkerAds!

Personal data is harvested to track your activity and make assumptions about you in order to sell targeted advertising.

By settling Tanya O'Carroll's case, Meta admits that you have the right to opt-out.

Use our tool to write to Meta (UK residents)

https://action.openrightsgroup.org/meta-opt-out